Lame Ad
I have to say this: The pro-Taxpayers' Protection Amendment ads, well, suck.
This issue in its simplist terms, is about restraining the growth of government spending. Period.
I am sure some focus group directed the backers to push the good government, God Bless America stuff. But this ad does not ressonate with me, and I'm a WTPA supporter for cryin' out loud.
We don't need a history lesson.
Fotunately, the WTPA is strong enough that it should survive its lackluster sales job. That is if Senators Brown, Kapanke, Olsen, Roessler and Cowles do the right thing. Clearly, this advertising campaign will do nothing to encourage folks to contact these five...
I would imagine, however, there is a lot more going on than just the broadcast advertising.
Let's just hope the messaging for the direct mail and other grassroots communications is better than what they are using in the ads.
7 Comments:
I couldn't agree more. Those ads are horrible.
WMC doesn't need to convince the true believers, it needs to convince the people taking their kids to school in the morning that the claims from WEAC and Doyle that WTPA will kill education in the state are crap.
There's a long way to go in this debate, but the pro-WTPA folks haven't gotten off to a good start.
"...the pro-WTPA folks haven't gotten off to a good start."
Well getting there's half the fun isn't it?
Perhaps WMC is really swimming upstream in its misguided effort at selling this snake oil.
Perhaps WMC is afraid that the residents on the five targeted state senate districts will take a look at how the individual property taxes have grown while the taxes on WMC's members have declined.
Perhaps they're very afraid...and should be.
They are not supposed to appeal to you, but to swing voters. I thought you were a professional, this is campaign 101.
Thanks for the "Campaign Primer" But you are wrong. The ads also need to appeal to the base, too. If the base is not motivated to call the five GOP Senators rumored to be leaning against WTPA, then the whole point is moot.
Moreover, do YOU think these ads appeal to swing voters? I know everytime someone criticizes the creative elements of any campaign, they step on a lot of toes. Lord knows I've been on both sides of those disputes. But these ads are neither creative nor inspirational. They are flat and boring.
Of course, that's only my take.
John,
Exactly what in those ads would appeal to swing voters?
Better Ad suggestion:
We at WMC believe now is the time to expand the constitutional power of the legislature that we bought and paid for. The Taxpayer Protection Amendment preserves our tax breaks while leaving you to pick up the tab with higher property taxes and underfunded local services. We will divert as many of your tax dollars as possible to our pockets as we spend freely on this pay to play legislature. A Republican governor is no longer needed to keep us fat and happy. Call you legislator today and make our day!
Brian,
You are dead wrong.
The ads are intended to remind the incumbents that Wisconsin is a place where families are frugal.
And, where we once had frugal government.
We need to restore frugality in our goverment and lower our tax burden.
WMC should not even need to run ads on this because it's a 70 percent issue and any Republican who votes against it will likely lose re-election.
Feel free to call any time you have questions.
Jim Pugh
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