Is the State of Wisconsin Paying WEAC for Web Ads

I noticed this icon/Web Ad on the WEAC website:



It links to a site dedicated to the travels of Wisconsin's first lady. (???) This page is a part of Travelwisconsin.com, the official site of the Wisconsin Department of Tourism. I guess its intent is to educate kids about various locales in Wisconsin. Kinda cute and harmless, I suppose.

I have left a voice mail with the good folks at the Department of Tourism. I'm going to ask them how successful the WIWIJD campaign has been, where else they have been advertising the site, and what if any costs were incurred with placing this ad on the union's website.

Who knows, WEAC may indeed be including this link as a public service. It may not be an ad at all. Results of my inquiry will be posted here at a later date...